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Kotler/Keller, MARKETING MANAGEMENT, 12e - Harvard Business ...
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Management Theory Review: Management of Advertising - Kotler's Chapter Summary
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Summary Kotler.pdf - PHILIP KOTLER MARKETING MANAGEMENT SUMMARY PREPARED BY SUBHANK RAJGURU PGDM, BIMTECH INDEX Chapter 1 Marketing in the 21st century | Course Hero
Full article: The dance between darkness and light: a systematic review of advertising's role in consumer well-being (1980–2020)
Full article: The Meaning and Effectiveness of Billboard Advertising in Least Developed Countries: The Case of Ethiopia
Media mix elements affecting brand equity: A study of the Indian passenger car market - ScienceDirect
Digital Ads Don't Work and Soon, the Façade Will Implode
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Frontiers | The Emotional Effectiveness of Advertisement | Psychology
Philip Kotler on rethinking marketing | Narrative Branding ®
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Assignment Nro 10 Marketing Debate del Libro Marketing Management de Kotler - Assignment Nro. 10 1. - StuDocu
Effectiveness and Efficiency of TV's Brand-Building Power: A Historical Review | the Journal of Advertising Research
Is TV Still The Most Effective Ad Medium? | Indian Television Dot Com
US Consumers' Attitudes Split on TV Advertising; No Effect Seen on Service Choice - Marketing Charts
PDF) Brand recognition in television advertising: The influence of brand presence and brand introduction
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PDF) How Effective is Creativity? Emotive Content in TV Advertising Does Not Increase Attention