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Chen Lin - Assistant Professor of Marketing - 中欧国际工商学院 | LinkedIn
Chen Lin - Assistant Professor of Marketing - 中欧国际工商学院 | LinkedIn

Chen, Lin | College of Dentistry | University of Illinois Chicago
Chen, Lin | College of Dentistry | University of Illinois Chicago

Sarah Chen Lin - Marketing and Communications Manager - International Cosmetic Suppliers Limited | LinkedIn
Sarah Chen Lin - Marketing and Communications Manager - International Cosmetic Suppliers Limited | LinkedIn

PDF) Examining retail customer experience and the moderation effect of loyalty programmes | Dag Bennett - Academia.edu
PDF) Examining retail customer experience and the moderation effect of loyalty programmes | Dag Bennett - Academia.edu

PDF) Top management team social capital, exploration-based innovation, and exploitation-based innovation in SMEs
PDF) Top management team social capital, exploration-based innovation, and exploitation-based innovation in SMEs

The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research | Semantic Scholar
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research | Semantic Scholar

Chen Lin | HKU Business School
Chen Lin | HKU Business School

Full article: Mobile social media marketing: a new marketing channel among digital natives in higher education?
Full article: Mobile social media marketing: a new marketing channel among digital natives in higher education?

Media Multiplexing Behavior: Implications for Targeting and Media Planning
Media Multiplexing Behavior: Implications for Targeting and Media Planning

PDF) An Experimental Investigation of Effects of Media Type and Plot Connection on Brand Placement Effectiveness
PDF) An Experimental Investigation of Effects of Media Type and Plot Connection on Brand Placement Effectiveness

Sustainability | Free Full-Text | Connecting Social Enterprises and Sustainable Consumption: Systematic Review, Bibliometric Analysis, and Conceptual Framework | HTML
Sustainability | Free Full-Text | Connecting Social Enterprises and Sustainable Consumption: Systematic Review, Bibliometric Analysis, and Conceptual Framework | HTML

Sarah Chen Lin - Marketing and Communications Manager - International Cosmetic Suppliers Limited | LinkedIn
Sarah Chen Lin - Marketing and Communications Manager - International Cosmetic Suppliers Limited | LinkedIn

Aldi's success of Marketing by cyleen CHEN
Aldi's success of Marketing by cyleen CHEN

PDF) Consumer behavior in the online context
PDF) Consumer behavior in the online context

Full article: The moderating effect of brand orientation on inter-firm market orientation and performance
Full article: The moderating effect of brand orientation on inter-firm market orientation and performance

Nike final presentation integrated marketing communication
Nike final presentation integrated marketing communication

Social media marketing: utilizing social media to advance brand awareness and increase online sales - Document - Gale Academic OneFile
Social media marketing: utilizing social media to advance brand awareness and increase online sales - Document - Gale Academic OneFile

Progress in partial least squares structural equation modeling use in marketing research in the last decade - Sarstedt - 2022 - Psychology & Marketing - Wiley Online Library
Progress in partial least squares structural equation modeling use in marketing research in the last decade - Sarstedt - 2022 - Psychology & Marketing - Wiley Online Library

Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach | Humanities and Social Sciences Communications
Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach | Humanities and Social Sciences Communications

Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption | PLOS ONE
Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption | PLOS ONE

PDF) Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience
PDF) Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

Reflective or impulsive buying or both? Evidence from the sport merchandise consumption context
Reflective or impulsive buying or both? Evidence from the sport merchandise consumption context

PDF) “Being” hooked by a brand story: A view of regulatory focus
PDF) “Being” hooked by a brand story: A view of regulatory focus

Full article: Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness
Full article: Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness